By David R. Corder | Daily Sun Specialty Editor | January 13, 2022
The 5-Star rating Citizens First Bank earned for the third quarter comes from an analysis of financials that exceed all regulatory requirements. It is the 29th consecutive quarter BauerFinancial, a national bank ratings service, awarded its highest rating to The Villages hometown community bank. Market experts say the bank’s in-depth customer-service training policy made it the banking industry leader the past 31 years in The Villages.
- Customer Convenience: Citizens First adds branch offices as other banks close them. The newest is at Magnolia Plaza.
- New Milestone: Earlier this year, The Villages community bank reported customer deposits in excess of $3 billion for the first time since its founding July 1, 1991.
- Market Share: The bank dominated The Villages banking market as of June 30, 2021. It managed 55% of all deposits in The Villages metropolitan statistical area.