Social Media Community Policy & Guidelines

Social Media Overview

Citizens First Bank believes that its connection with its customers and potential customers is its greatest asset. Citizens First Bank proudly dedicates itself to providing exceptional customer service, convenient and welcoming branches, beneficial technology, and most importantly, lifelong relationships. To enhance our customer experience, it has engaged in the use of social media. These social media sites enable online sharing and collaboration among users who have registered to use them. You should therefore be aware that any content you post, such as pictures, information, opinions, or any personal information that you make available to other participants on these social properties, is subject to the Terms of Use and Privacy Policies of those sites. To better understand your rights and obligations with regard to content you provide, please refer to those specific site’s privacy policies. Because we are a bank that is highly regulated, Citizens First Bank must follow the rules and policies that we have provided you in this Social Media Community Policy and Guidelines.

Posting of Personal Identifying Information

You must never disclose any financial information on any of the Citizens First Bank social media properties, whether public facing or via direct message. Under no circumstances will Citizens First Bank ever ask for your Social Security number, account information, passwords or PINs via Facebook®, Twitter®, LinkedIn®, YouTube®, or any other Citizens First Bank social media property. The privacy and security policies or practices of the social media platforms we participate in are the responsibility of the social media platform, not Citizens First Bank, and you should review the individual policies for each social media platform to better understand their privacy policies and practices.

Idea and Photograph Submission Policy and Standards

Citizens First Bank does not accept or consider unsolicited ideas, including ideas for new or improved products, processes or technologies, product enhancements, advertising and marketing campaigns, promotions or new product names. Please do not send any original materials, suggestions or other items. The reason Citizens First Bank does not accept your ideas or photos is to avoid any potential misunderstandings or disputes when Citizens First Bank’s products or marketing efforts might seem similar to any of your ideas submitted to the Bank. If, despite our request not to send us your ideas and photographs, the following terms shall apply to your idea and photograph submission.

Terms of Idea Submission

You agree that: (a) your ideas and photographs will automatically become the property of Citizens First Bank, without compensation to you, (b) Citizens First Bank can use the ideas and photographs for any purpose and in any way, and (c) any information or photographs you provide will be considered public media; and (d) you may not request that the information, ideas or photographs be returned to you.

Citizens First Bank’s Association with Social Media Platforms

Facebook®, Instagram ® and Google Business, and all other social media properties we participate in, are all third party sites unaffiliated with Citizens First Bank. Citizens First Bank is not responsible for the privacy or security policies or practices on any of the third party websites that Citizens First Bank may link to. You should review the privacy and security practices of all such third party websites. If you follow Citizens First Bank managed social media properties, you consent to receive news, company information and other dissemination of information by Citizens First Bank that we believe our customers and other followers will find useful. If at any time you wish to no longer receive information from us on our social media properties, you may utilize that platform’s privacy settings to un-follow or un-friend. Citizens First Bank participation on social media properties is not an effort to socialize information, ideas, and pictures. If you send us ideas or pictures, we own them, and you will not receive compensation. For additional information, please reference our Idea and Photograph Submission Policy and Standards.

Public Usage

Social media sites are public, which means that anyone can see your posts and comments on these social media sites. We are not responsible if the social media sites are indexed and your posts or comments become available in any searchable manner. While we want to foster healthy discussion, we may occasionally remove posts and comments that are inconsistent with our community banking philosophy and guidelines. When you visit, post, or comment on any of the Citizens First Bank social media sites, we respectfully ask that you follow our guidelines:

  • Stay on topic;
  • Use common courtesy and be respectful of others;
  • Submit your own original content, and avoid content that you know to be fraudulent;
  • Do not post someone else’s copyrighted work unless you have permission;
  • Never post personal, identifying, or confidential information;
  • Do not use this site to communicate or ask questions specific to your personal account or loan information; and
  • Do not post any content which is abusive, offensive or inflammatory.

Please understand that Citizens First Bank is unable to respond to any account-specific requests directly through social media properties. If you are a customer with a specific question about an account or loan, you may log into your Online Banking by visiting MyCitizensFirst.com or contact our Customer Care Center at 352-753-9515.

Because the Citizens First Bank social media properties are public and anyone can participate, we cannot be responsible for views expressed by anyone except for our own. There may be occasions when Citizens First Bank will post photographs and/or videos taken at bank-sponsored and/or local events to the Citizens First Bank social media properties. Citizens First Bank will not tag, reference, or acknowledge individuals in the photos, but may allow other users to tag, reference or acknowledge themselves and others in the photographs. If another individual tags you in a photograph, you can un-tag yourself from the photograph(s) at any time.

Moderation Policies

Citizens First Bank social media properties are all moderated by Citizens First Bank employees. We make every effort to respond in a timely manner, however, we cannot guarantee that we will be able to reply to every comment. All comments and posts will be reviewed to ensure that they comply with our policies. We reserve the right to delete comments or posts that we deem abusive, inflammatory or otherwise inappropriate. Please do not post or transmit material you do not have the right to post or transmit under law (such as copyright, trade secret or securities) or due to your personal contractual or fiduciary relationships. Citizens First Bank social media properties may not be used for the submission of any claim, demand, informal or formal complaint, or any other form of legal and/or administrative notice or process, or for the exhaustion of any legal and/or administrative remedy. We reserve the right to ban any user from any of our social media properties without prior written notice or consent for serious or repeated violations of our social media and community policies. Any comment(s) posted which we deem to be criminal in nature, or instigates or implies violence towards oneself or another may be reported to the proper authorities.

Citizens First Bank social media properties are not to be used to report phishing or criminal activity. If you would like to make a report a phishing attempt, please call our Customer Care Center at 352-753-9515 and a representative can assist you.

Citizens First Bank social media properties are places for conversations between and among individuals and Citizens First Bank, and these platforms are not a substitute channel for services or general questions. Please visit MyCitizensFirst.com or a local Citizens First Bank location for more information on specific products and services.

Comment and Posting Policy

We expect comments and postings to follow the rules of polite discourse and we ask that participants treat each other, as well as our employees, with respect. We may delete comments or posts that we deem to be: Profane, obscene, inappropriate, disruptive and/or unrelated; Indecent, sexually explicit or pornographic material of any kind (including masked profanity where symbols, initials, intentional misspellings or other characters are used to suggest profane language); Threats, personal attacks, abusive, defamatory, derogatory, or inflammatory language, or stalking or harassment of any individual, entity, or organization; Discriminatory or that which contains hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, or disability; False, inaccurate, libelous, or otherwise misleading in any way; or Spam, or containing or linking to any kind of virus, malware, spyware, or similar program that could cause harm to a user’s computer.

For the benefit of robust discussion, we ask that comments remain on-topic. This means that comments should relate to the topic that is being discussed within that wall post. While we welcome reasonable critiques, we may delete negative comments about Citizens First Bank and/or our competitors that are not relevant and do not add to the overall experience. We may delete comments that we deem to be off-topic. We will also delete any posts that appear to be unauthorized solicitations. In addition, we may also remove identical posts by the same user or multiple users (a group of people sending identical messages or one person submitting under different aliases). In the case of identical posts, we will leave the first submission and delete the duplicates.

Copyright and Intellectual Property Policies

Infringement on any party’s copyright, patent, trademark, trade secret, intellectual property, or other proprietary rights, or right of publicity or privacy is strictly prohibited and is your sole responsibility. By submitting any content to the Citizens First Bank social media properties, you warrant and represent that you are the copyright owner of the content or that the copyright owner of the content has granted you permission to use such content consistent with the manner and purpose of your use. Using the social media properties to distribute unauthorized copies of copyrighted material, including photos, artwork, text, recordings, designs, computer programs, or derivative works of such programs is strictly prohibited and subject to removal. By posting comments, posts, tagged photos, videos, ideas, or any other content on the Citizens First Bank social media properties, you are granting Citizens First Bank nonexclusive, worldwide rights to republish, redistribute, or otherwise use this content in perpetuity in any way we see fit. This includes, but is not limited to, marketing and advertising materials.

Links to Third Party Sites

Citizens First Bank may occasionally post links to third-party sites when we think you will find the information helpful. However, please note that this does not in any way constitute an official endorsement of the site or company. If Citizens First Bank establishes an advertising relationship, we will do our best to identify and disclose any relationships that Citizens First Bank may have with a site or company.

Privacy and Security Practices

With respect to content collected and shared through the Citizens First Bank social media properties, Citizens First Bank follows the privacy policy already established by each individual social media platform. When you visit Citizens First Bank social media properties, you are also subject to the Terms and Conditions of Citizens First Bank’s Online Privacy Policy and general terms of use. To protect your privacy and the privacy of others, please do not include personally identifiable information such as Social Security numbers, account numbers, phone numbers or email addresses in any comment or post. If you do include personally identifiable information in your comment, your comment or post may be deleted.

Updates to this Policy

This Social Media Community Policy and Guidelines is subject to change. Please review it periodically. If we make changes to the Social Media Community Policy and Guidelines, we will post the new effective date on the policy. Any changes to this Policy will become effective when we post the revised Policy on the Site. Your use of the Site following these changes means that you accept the revised Policy.

Thank you for your interest in Citizens First Bank. We value our customers and our goal is to make our customers lifelong customers!