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Citizens First Bank will make dreams come true by exceeding the expectations of the residents and businesses in The Villages and surrounding communities. By adhering to our core values, we will enrich the financial health of our customers, provide opportunities for our employees, and achieve a reasonable return for our shareholders. We are dedicated to the future of our communities. CORE IDEOLOGY Our Core Purpose Citizens First Bank will nurture a lifelong relationship with our customers, employees, and shareholders. Our Core Values Hospitality: We treat our customers like guests in our home by creating an atmosphere where people feel welcome, comfortable, and confident in their banking relationship. Hard Work: We take pride in our work and strive to have a work ethic that reflects our commitment to customers, employees, The Villages, and our communities. We enjoy the good feeling that comes from exceeding the expectations of our customers and our company. Stewardship: We nourish and protect the resources of our customers, the bank, and The Villages through prudent decision making, accountability, and ethical business practices. We promote our communities and engage in activities that establish the bank as a good corporate citizen. Innovation and Creativity: We fulfill the needs of our customers by offering creative ideas and solutions as the financial landscape changes. We seek opportunities for growth, progress, and efficiency while committing ourselves to excellence in all that we do.
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