Citizens First Bank is committed to providing an above average return to our shareholders through ethical business practices. These ethical business practices include superior customer service achieved by providing above market products and services.

Citizens First will strive to go beyond the achievement of satisfied customers. Citizens First will strive to turn our customers into Raving Fans of our bank. We will achieve this by exceeding their expectations beginning with our appearance, our attitudes toward them, our professionalism in dealing with them and our sincere interest in and care for them.

Citizens First will have the best employees. The best employees will result from good hiring practices, good training programs, good coaching, a meaningful motivation and reward system and truly believing as a company that our greatest assets are our people.

Citizens First will achieve a reasonable level of growth and profitability each year through honesty and integrity in our dealings with our customers and our employees.

Citizens First will be a good corporate citizen in the communities we serve by being involved in activities and through financial support.

Citizens First will cultivate a clientele that is checking-based, relationship driven and bonded with Citizens First Bank for a lifetime.